Friday, August 03, 2007

Absolut New Orleans

If you not a big drinker, you may have missed this new marketing campaign that Absolut is doing to raise funds to benefit the City of New Orleans (aka the REAL "LA").

Now, it might strike some people as odd that Absolut Vodka is raising funds for NO, but you know what, in this day and age, New Orleans is still in bad shape and in desperate need for more funds.

I write firsthand that my family in NO is still trying to 'get right' and it's been tough getting money from the insurance company, FEMA (aka Find Every Mexican Available to rebuild the Crescent City), and the State of Louisiana.

I look forward to tasting this mango with black pepper vodka!

Absolut New Orleans is a limited edition one-off product that sports a taste of mango and a spicy kick, designed to evoke the flavor and vibrancy of the southern city. The bottle features an image of a harmonica, reflecting the musical culture that has defined the city, which, just under two years ago, was ravaged by Hurricane Katrina.

Absolut New Orleans vodka will be introduced Wednesday afternoon at Tales of the Cocktail, an annual New Orleans gathering of more than 10,000 cocktail drinkers, mixers and manufacturers.

The vodka is a limited run of 35,000 cases - 3 1/2 times the company’s total U.S. sales in 1979.

The product is in the tradition of Absolut’s old city-themed campaign–but in this case it’s not just about a city, but for it, as well. All profits from Absolut New Orleans will be put toward revitalization efforts throughout the Gulf region. Among the charities that will benefit are Habitat for Humanity, which is playing a key role in the region’s reconstruction, and the Louisiana Restaurant Association, which is helping local eateries bounce back and continue to provide the cuisine for which the area is so famous.


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