Thursday, February 12, 2009

Adidas: New line- 'Style Essentials'


So Adidas is going after the teen-market, well over 3-years too late, with their new line called 'Style Essentials'.

"Industry insiders say Style Essentials and dozens of competitors acknowledge a dirty little secret: Most athletic shoes aren't worn for their intended purpose. Never have been."

REALLY? We, at OSD, have been saying this for well over a year and the subject popped up on Episode 69 with MC Shan. 

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