Thursday, March 11, 2010

Reebok ZigTech: Bill McInnis talk ZigTech on OSD


On Episode 121 of the OSD Talk Show, we were joined by Bill McInnis, the Head of Advanced Innovation at Reebok; point-blank, he is that DUDE behind the new Reebok ZigTech sneakers.

Bill is responsible for the creation and positioning of technology with a focus on consumer benefit, function and price.

Having joined Reebok in 1994, as a strategic planning manager, Bill worked hard and climbed the corporate ladder at Reebok to be promoted to Director of the Running category, where he was responsible for creating and marketing Reebok running products such as the DMX-line.

To simply write that Bill is smart is an understatement, the man spent 4-years working with NASA on the space shuttle program.

Bill holds an M.B.A. from UCLA in Los Angeles (CA) and a B.S. in Mechanical Engineering from Tufts University in Medford(MA).

Listen to the interview as Bill breaks down the lead-up to the current Zig Pulse technology and what runners, basketball players and sneakerheads alike can expect from Reebok and the Zig Pulse technology, aptly dubbed an "Energy Drink for your Feet."

In the meantime, be sure to follow OSD on Twitter at Twitter.com/OSDlive and Twitter.com/OSneakerD.

Until next week, Walk GOOD!

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