Saturday, June 11, 2011

"Reebok Back" post on STTV blog

Monday, November 22, 2010

New OSD Website! (Yeah, it's got that new sneaker smell!)

It's been a long time in the making and we meant to make the move a long time ago, but as we know....good things come to those that wait, and you've been more than patient.

The OSD blog has officially moved and we now have one website where you can keep up-to-date on the OSD Talk Show, the Internet video channels and all the other goodies that we're working on for 2011.

So, without further adieu, please bookmark and visit often the new OSD website

Be sure to join us for the live weekly talk show, every Wednesday night beginning at 9:30 pm EST and if you have an item that you'd like to hear discussed on OSD, email us at

Be safe and remember to Keep your laces tied tightly, Your tongue loose & Walk GOOD!


Saturday, October 30, 2010

Remembering Jam Master Jay (RUN DMC)

I'll never forget the the time RUN DMC visited the US Virgin Islands. It was 1985, and Hip Hop, besides sports, was my focus.
I was enamored by the music that was pouring out of New York City, flowing as consistently as Niagra Falls.
RUN DMC has always been the group that epitomized the culture, the lifestyle and they set the fashion bar for many.
While Run and DMC did their thing on the microphone, my eyes were always glued on the disc jockey- Jam Master Jay (real name: Jason Mizell).
You see, Jam Master Jay had a way with working the "wheels of steel", the soon-to-be defunct Technics 1200s.
His scratches and cuts were always on cue, and even when one of them seemed out of synch, upon listening to the song a second time, it was then that I realized what Jay was intending.
To this day, I own a number of RUN DMC's albums, a few cassette tapes and the more common CDs and MP3s.
Today marks the 8-year anniversary of Jam Master Jay's (JMJ) murder.
I can remember it like it was yesterday when I heard the news: I was driving on the Long Island Expressway while listening to New York station, 97.1 FM.
To hear the news that the "silent one", as I had dubbed Jay, was killed in his recording studio in Queens was so disheartening that I had to pull over on the L.I.E. As Funk Master Flex reported the sad news........I cried.
I recall hearing, for the first time, songs "Sucker MCs", "Tougher Than Leather", "Rock Box" and "Walk This Way", and I always smiling, but it was "My Adidas" that spoke to my sole (pun intended).
I have always liked sneakers, and when Run DMC rapped about their love of the shell-toed sneakers, I immediately identified with the song.
When Run DMC rocked Madison Square Garden and told everyone to take off one of their Adidas sneakers and, "Hold them in the air!", I did and so did almost 15,000 other kids.
Little did I know the significance of that moment in sneaker history and how it would serve me in the future and today.
So, today I plan to listen to "Run DMCs Greatest Hits" and remember Jason Mizell a.k.a. Jam Master Jay and give thanks for the memories and him being a Hip Hop pioneer, and someone who motivated me to hear, listen and feel the music.
Walk GOOD JMJ, you're missed but not forgotten.

Wednesday, October 27, 2010

OSD x QAS 1st Annual Sneaker Design Contest Recap..

There's nothing like finding a way to tap into the future talents of any industry to see if it's future is in good hands. We, at OSD, take an active role in supporting talented kids who love sneakers wherever they may be. Thanks to design contests like FUTURE SOLE created by D'Wayne Edwards of Jordan Brand, we got inspired to get into the action.

About 6 months ago OSD teamed up with the Queen of All Saints Catholic School, in the Clinton Hill section of Brooklyn, for our own version of the Future Sole contest.


The requirements were for each student to write a 100 word essay telling what their favorite sneaker is, and what they would do if they had the opportunity to change it. The students also had to provide a sketch for their submission. That was well received by the students at the school from grades K through 8th grade. We're sure the prizes had a lot to do with it, because the 1st place winner (Jevaughn Williams an 8th grader at the time) got a $250 Gift Card to Foot Locker , and the 2nd place winner now 6th Grader Paloma Castillo received a fresh pair of Adidas (her favorite sneaker brand).


We look forward to the 2nd annual design contest continuing the fun and positive vibes that the 1st one has produced. STUDENTS, GET READY!

Monday, October 25, 2010

OSD Talk Show: Ep.149 When being BANNED is Good!

In this episode, the OSD Crew discusses the NBA's decision to BAN the APL Concept 1 sneakers, 25-years to the day that the NBA banned the Nike Air Jordan 1.  Talk about being in great company?

As a follow-up discussion to Episode 148, the Crew discusses Nike's NFL apparel deal further, as it will have a direct impact on Reebok, the potential loss of jobs in apparel manufacturing plants and Reebok's stock getting beat-down worse than Triple H did at the hands of The Rock!

Join us every Wednesday at 8:30 pm CST/ 9:30 pm EST at

Do you have a topic that you'd like for the Crew to discuss, send us an email to

*Sneaker NEWS*
PONY Moves to Los Angeles

 Foot Traffik "Grow A Pair" Charity Contest!

 Layoffs in Indiana to Reebok NFL apparel deal loss
APL Sneakers banned by the NBA on the 25th Anniversary that the NBA banned the Nike Air Jordan 1


*Sneakers DISCUSSED*

 Reebok x MTTM Reebok Freestyle
 Reebok John Wall ZigTech Slash Limited Edition
 New Balance BB680
 Adidas Mega Soft Cell BHM
 Adidas Adizero Infiltrate for Josh Smith
 Kr3w Footwear Grant Mid


 J Crew New Balance 1400

Blubrry player!

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Follow the OSD on Twitter by following: OSDLive and OSneakerD.

Have an idea for a story or feedback; email us at

As always, Wear Every Pair & Walk GOOD!

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