Adidas: New line- 'Style Essentials'

So Adidas is going after the teen-market, well over 3-years too late, with their new line called 'Style Essentials'.

"Industry insiders say Style Essentials and dozens of competitors acknowledge a dirty little secret: Most athletic shoes aren't worn for their intended purpose. Never have been."

REALLY? We, at OSD, have been saying this for well over a year and the subject popped up on Episode 69 with MC Shan. 

Read the full article here:

Adidas: New line- 'Style Essentials'

The Sneaker Phenom (ACTION Project)

I stumbled upon these videos on Youtube and found them interesting and glad to see that some teenagers get that they're being sold to, direct-marketed to and, downright, pimped by many sneaker companies. Check out the videos in the 3-part series:

Part 1


Part 2


Part 3


Keep up the good work people. The World needs you!

The Sneaker Phenom (ACTION Project)