Showing posts with label K-Swiss. Show all posts
Showing posts with label K-Swiss. Show all posts

Monday, August 09, 2010

A Supposedly Quiet Trip To The Brooklyn Museum (No Sneaker Talk Dad..Please!)

This past Saturday was one that I (Paper Chasr) and my son are normally in a basketball gym or shooting hoops at one of our local parks working on his game. After all 8 year olds with a wicked left jumper need to stay sharp, BUT.. today would be a break from the norm. It's 1st Saturday. So what is 1st Saturday? It's the day where MEGA retail super store TARGET sponsors FREE.99 entry into the Brooklyn Musuem the 1st Saturday of every month. Figuring my son would get a rest from the stern looks from the sidelines as well as my usual shop talk about SNEAKERS..DUH the museum would be a great place to find refuge RIGHT?

WRONG, it became obvious my son would not escape sneaker talk right from the very minute we touched the NYC subway platform headed to the museum. If you didn't get a chance to peep OSD's Episode # 140 then you didn't get to hear us praise sneaker company K-Swiss for their genius new marketing campaign to promote their new "TUBE" running sneakers using Kenny Powers of HBO's Eastbound and Down. The viral videos are truly insane and we love it. Well, K-Swiss has also rolled out a new wave of the promotion on the subways and buses of NYC with more craziness from Kenny "Mutha fucking" Powers.

Here's what we saw on the platform headed to the Museum



So...Now that my son is listening (if you call it that) to me explain why I was laughing to almost tears and pulling out my cell phone to take a picture of the poster, even at 8 years old he knows already...it aint over. Boy was he right! A stroll to the Museum Gift shop looking for a gift for one of his friends that has birthday coming up would seal this afternoon's fate...Guess what we happened to find the last copy of in the gift shop?



I've been looking for this coloring book ever since Sneaker Freaker Magazine hipped the sneaker world to it about 4 months ago. Truly a great find. I was most definitely a lot more excited about it than my son was. But he loved it once we got the book to the crib.

Here's what we saw on the platform catching the train headed home



For those of you who are wondering who Kenny Powers is and why K-Swiss chose him, do yourself a favor and get the season 1 DVD of HBO's EASTBOUND & DOWN quickly.




WALK GOOD, WEAR EVERY PAIR, LOVE THE KIDS!
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Friday, July 03, 2009

Episode 88: 10 Sneaker Commandments & The Show

The winner of the OSD x NiceKicks.com 10 Sneaker Commandments is Karina a/k/a/ AirKarinaBX23 representing the Bronx. If you missed the contest, don't fret because we'll have some other contests coming up in the near future.

In the meantime, check out the winning submission, and know that some women and men need to read these commandments closely and follow them to the 'T':

1. Thou shalt not wear fake kicks.
2. Thou shalt not be a hypebeast.
3. Thou shalt not camp out for kicks.
4. Thou shalt not wear 12 colors for a sneaker that has 3 colors
5. Thou shalt learn to care for your sneakers correctly.
6. Thou shalt not keep your kicks DS
7. Thou shalt not become a sneakerhead because its "cool"
8. Thou shalt remember release dates
9. Thou shalt not envy the kicks of friends
10. Thou shalt not wear your kicks in the rain



For those of you that missed this week's live show, listen to Episode 88, where the OSD Crew discusses a box full of kicks!

Episode 88: 10 Sneaker Commandments

Blubrry player!


Some sneakers discussed in this episode:

  • New Balance 550

  • Crooks & Castles Vans Moda

  • Nike Trainer SC (OG Colorway)

  • Nike Air Zoom Lebron 7

  • Puma X Sergio Rossi


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Wednesday, October 08, 2008

K-Swiss: Ironman Sneaker

So the company that brought us the first white on white tennis sneakers and brought flavor in the '80s, are hitting the gym and getting diesel as they sponsor The Ford Ironman World Championship and are releasing a pair of commemorative sneakers.

The K-Swiss K-Ona emphasizes breathability, drainage and cushioning.



Read the Press Release.
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Thursday, June 12, 2008

OSD: Show #37: Mike Parker


We had an opportunity to have Mike Parker as our guest on OSD and to say that Mike dropped knowledge and history.......it would be an understatement.

Mike is best known for bringing the sneaker culture the Puerto Rican Air Force 1 along with the West Indies and countless others.

Listen to the show as he breaks it down and represents where the footwear industry was and what it's grown to become.


Mike Parker on OSD-Obsessive Sneaker Disorder


Tune into the live OSD talk show every Wednesday night at 9:30 pm and listen to past shows here:


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Saturday, September 22, 2007

Today's Kicks 09/22/07

The day if off & rolling & I decided to wear some K-Swiss Si-18 Internationals.


Don't forget to send me your pictures of the Kicks you're wearing to ObsessiveSneakerDisorder@ gmail.com!!


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Tuesday, June 12, 2007

It's a NO!

So, it's June 12th and this is my first post for the month of June. I'm sorry it's taken me so long to post but besides being sick and dealing with some negative feelings towards the internet, I was just laying in the cut and gathering data.

As someone that has enjoyed a fresh pair of sneakers since 1985, there is something to be said about the state of SNEAKERS these days. The state of sneakers is really simply stated: It SUCKS!!

If you're a sneaker connoisseur that's been into kicks for sometime, then you know exactly where I'm coming from. With the onslaught of supposed hyper-strikes, limited edition and so many collaboration that they make Richard Simmons look sane, the sneaker culture (dubiously called the sneaker sub-culture)is in need of CPR.

Just take a look at any of the releases by New Balance, who despite the Super Team 33 1st release of kicks being dope...it was too late; look at Nike with their new basketball sneakers that surely resemble the Air Jordan III or even the PUMA Cat Lo's that are being released. What happened to creativity and innovativeness?!

A couple months ago, a couple of guys reached out to me to get me involved in opening a boutique store that would cater to the sneakerhead culture and fashion conscientious women and men in the Northeast. It was an honor to be approached, but knowing what I already have on my plate and not feeling that the time is right to open a boutique, I kindly told them, "Thank you, but no thank you." You see, it's ALL about timing and the timing isn't right.

When I look at the companies that are building their reputation and doing it well, I have to look at companies like K-Swiss, Greedy Genius and JB Classics.

K-Swiss knows that they have to change their image from that of white men playing tennis in their bright-white polos and nut-cracker shorts. They attempted to get "hip" 3 years ago when they ran a number of television ads that, to the smart consumer and sneakerhead, it looked fake and that they tried too hard to pretend to be cool and it ultimately bit them in the ass. When they switched their approach and went with the, "This is who we are and this is who we're growing-up to be" feel, the reception was alot better. Now, with the upcoming release of the Si-18's and other Classics with a new color palette, they look like they're ready to put in work and carve out a section of the block.

Greedy Genius is one of those companies that is led by a dynamic-duo, Mikhayel and Hue, that hit up MAGIC a few years ago and hit it hard. They not only were able to write a large order with Barney's of New York, rumored to be half a million dollars, but they were also able to build a reputation as a "cool" new sneaker line.

JB Classics has been able to carve a niche and have a strong following in the Northeast. JB has been doing his thing for awhile and I was glad to see JB Classics getting some love in the Wall Street Journal.

So, as the month of June rolls on, I simply ask the companies to stop flooding the market and pump the breaks on all the collaborations. It's time to retool and retool NOW!
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